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Topic: Social Issues
Number of pages / Number of words: 7 / 1723
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The public relation gives a product or service that the publics need or want and in return, the publics give the goodwill to the organisation. However, there is not one best view of public relations and I think that the situational theory developed by James Grunig and Todd Hunt can be good as well. We are all influenced by our environment and by our beliefs and with a little bit of research, public relations practitioners can develop a specific strategy for a specific public...


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We are all influenced by our environment and by our beliefs and with a little bit of research, public relations practitioners can develop a specific strategy for a specific public. Then they will be sure that they will have a feedback, a reaction from the public.

According to what Mersham and Skinner said in 2001, ‘general systems theory was particularly welcomed in the field of organisational communication, and has remained the dominant viewpoint in this field...


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General points of the essay

The Spin Cycle..And When It Al Goes Wrong. Communicating with Internal Publics Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Spin Cycle What’s Wrong with CEO Pay? An Examination of CEO Pay in Relation to Fairness, Ethics, and the Economy Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate? Product Life Cycle A Product Life Cycle the main ethical considerations in relation to the production, distribution and marketing of a product such as tea To What Extent Is The Propaganda Model Applicable To Western Corporate Media? Discuss In Relation To Ownership Of The Media And Give Appropriate Examples. Public Relation In The Prmotional Mix Product Life-Cycle Model The Product Life Cycle (PLC) and how it is used in marketing Cigarettes in the Product Life Cycle Vernon's product life-cycle

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