Buy custom The End of Advertising . . .
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Was this the right forum in which to
make this argument? In fact, my message was well received—which
helped to confirm for me that my ideas were on target.
It was at Cannes that I met Romain Hatchuel, who was head of
the festival at the time and who later served as a juror for our first Creative
Business Ideas awards...
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When Romain first took over the Cannes
Awards in 1997, they were generally given for excellence in television
or print. But Romain recognized that the rest of the world was radically
changing while the advertising industry seemed to be standing
still—and he set out to change the awards. Just a year later, he added a
category for interactive advertising...
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