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Buy custom Television, and its effects on the Indian population

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Topic: Social Issues
Number of pages / Number of words: 9 / 2260
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One of the most prolific changes in village life which can be linked directly to the influence of television is rise of consumerism in rural India. Just as we are enveloped with advertisements and endorsements which propel us to purchase that which we deem necessary, the same is true in rural India in which such things as blue jeans and hand cream have become necessities...


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Villagers themselves acknowledge this growing need:

"I want many things that my parents never had. I want a motorcycle and a nice colour TV, I want to eat mutton once a week instead of three times a year" (Johnson 2001)

Through this illustration, it is evident that needs are certainly growing and it is due to television and advertisements that the economically dependent third world is now being internally pressured to make shifts that may not be financially possible yet incredibly desirable...


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