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Since both companies and complete nations can be victim of negative publicity caused by unexpected incidents, the information in this article can be seen as practical and valuable.
After the decline in tourism during 2001 and 2002 in Nepal, the NTD reacted with a pretty intense measures, primarily focused on media and public...
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This campaign contained three parts. First, the NTB established a crisis team with the purpose to consider a strategy each time a negative or positive incidents occurs. Secondly , a huge public relation exercise was started, mainly focused on the media and tour operators. Thirdly, the NTB launched the marketing campaign named ?the destination Nepal campaign' with the purpose to draw more tourist to the kingdom of Nepal and to increase the awareness among foreigners...
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