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He is the spectator in front of the picture and he is presumed to be a man." (Berger 54).This assumption that the audience is always male dates back to the Renaissance Period and consequently means that women will continue to be the focus in many ads.
Having women as the focus can blur the viewer's image of the ad...
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In Figure 2 the ad is for Sky Vodka but the ad sends the underlying message to the viewer that they will be able to get a beautiful woman if they purchase that brand of vodka. This add is a perfect representation of the point Berger made when he said advertisers use sex to sell products in hopes of making the viewer believe that "[t]o be able to buy is the same thing as being sexually desirable [...
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all quiet on the western front assignment #3 focus on chapter 4
Women's magazines continue to be a growing media market.
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Social Inequalities Perpetuated Through Advertisements"
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