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Once they find something they like, they try to get as much of it as possible. Disaronno’s slogan, “pass the pleasure aroundâ€, illustrates an easy approach to quickly becoming happy. The commercial sends out a message that if one drinks this alcohol they will have a warm, sensual feeling. I think that is a very effective way to suck the population into buying their product; after all, who wouldn’t want to feel like that?
At the end of the commercial, in very small print, the company tells the public to drink responsibly...
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I think that is a very effective way to suck the population into buying their product; after all, who wouldn’t want to feel like that?
At the end of the commercial, in very small print, the company tells the public to drink responsibly. So much of the commercial is talking about the good effects of the liqueur that they don’t want to take away from that...
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