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Also interesting to note are drug companies profits compared to other top industries. In 2001, profits of Fortune 500 companies declined by 53%, while the top ten U.S. drug makers increased profits by 32% (Kassirer).
Every year the pharmaceutical industry spends billions of dollars on DTCA. According to the U...
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According to the U.S. Government Accountability Office, advertisements shown on television and in magazines made up about 94% of the total spending for DTCA in 2005 (GAO). Consumers see commercials on TV that encourage them to ask their doctor about new prescriptions that might help them. In addition, pharmaceuticals companies rely on the traditional customs and practices of advertising to lure patients...
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