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Nike's endorsement deals with Michael Jordan and Tiger Woods proved to be most successful, with each athlete releasing his own shoe and being featured in numerous commercials Also, Nike's endorsements with rebellious stars Larry Johnson, Dennis Rodman, and Charles Barkley proved that Nike also projected attitude, rather than excellence...
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Nike's practice of top-level athletes promoting their products appealed to countless ages and creeds as a way to identify with and emulate their athletic heroes, allowing their profits to sky-rocket (Nike History & Timeline).
Although his tactics of marketing and basing production in third-world countries have met criticism, Phil Knight was successfully able to turn Nike into a billion-dollar empire from a four-figure, mediocre distributor of Japan's Tiger Shoes...
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