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"A series of exchanges appearing to say one thing on the surface might say quite another thing just beneath it". In a low-context culture, expectations are usually made known with explicit instructions. For example, "Please wait until I'm finished," or "You're welcome to browse." (Business Communication
Today, 2000) Using this way helps the receiver of the message to know what is expected and can respond appropriately...
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The United States and Germany are classified as low-context cultures. Another important concept to be mentioned is latent and manifest motives. Manifest motives can be easily determined in consumers by asking the direct question "why do you purchase certain merchandise," because those reasons are obvious and direct purchase motives...
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Beneath the Surface
One More Thing...
the next best thing
this thing
Sure Thing
The Real Thing
What Is The Right Thing To Do?
always do the right thing
Do The Right Thing
The Most Important Thing To ME
The Thing
the best thing
da mayor (do the right thing)
best thing ever
Most American Thing I Can Do
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