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Instead of doing this, she should have taken the time to find out they need to be convinced. To convince them of the necessity for the new technology, she could have organized consumer panels to come in and support her that way her management could have heard directly from their consumer’s that the changes were important...
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In the end, Monica understood the reasons why she failed with Project Hippocrates, and used it as a learning experience for future projects both at HEAL-INC and other companies. Monica’s insightfulness combined with her intelligence and perseverance allowed her to be a very successful business executive...
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Consumer Alert
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Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
Monica Ashley
The Monica Ashley Case
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