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The text at the bottom of the image says "for a man or a woman" indicating the unisex nature of the fragrance. The topless male and female, both wearing similar coloured jeans, the female with relatively short hair, all insinuate the unisex drive for the fragrance. An element of elevation is created with the male figure being taller than the female...
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An element of elevation is created with the male figure being taller than the female. This technique imbues gender connotations. The placement of the male's hand sliding down the female's pants puts the figure again in the active role. The male is in control of himself and of the situation. A definite colour code emerges in the advertisement...
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