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"Welcome to McDonald's what can I get for you today?" Does that famous saying sound familiar? Ever wonder why people keep going back to McDonald's week after week even after knowing that the food is not healthy? The answer lies in the fast food chains effective advertising and marketing. Today's families are busy and the price of time expensive so a meal that is fast and cheap is of high value...
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"Welcome to McDonald's what can I get for you today?" Does that famous saying sound familiar? Ever wonder why people keep going back to McDonald's week after week even after knowing that the food is not healthy? The answer lies in the fast food chains effective advertising and marketing. Today's families are busy and the price of time expensive so a meal that is fast and cheap is of high value...
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General points of the essay
Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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