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They
were given a small corner and it soon became the most popular counter in the
department store. Currently there are 23 M.A.C. Counters in Bay stores across
Canada. Eaton's originally turned them away and now the partners won't deal
with them. The company hires people based on creative talent, not looks; a
novel tactic for this industry...
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Toskan is quoted saying:
"I don't have the luxury of communicating with my clients,
so therefore my salespeople are the link between my
philosophy and their customers."
M.A.C. reps behave more like friends or confidants than product pushers.
Without having company sales pressure, the laid-back management resulted in a
retail staff turnover of less than 7% last year...
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