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Topic: Social Issues
Number of pages / Number of words: 4 / 855
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Over the course of time, LVMH has acquired over 50 luxury brands, such as Donna Karen, Fendi, and Sephora. They called it, 'a collection of star brands and rising stars.' LVMH found this industry to be timeless

After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events, situation and social trends...


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(After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales)

Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other still have to improve their IPR policies

And finally LVMH diversification strategy (Bernard Arnault) is making acquisitions outside the company's sector...


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LVMH strategic analysis Consumer Perceptions Of Store Brands Versus National Brands Donna Dubinsky and Apple Computer, Inc. donna klein and marriott international Gucci & Lvmh: The Battle For Control LVMH's Diversification LVMH LVMH: Expanding Brand Dominace in Asia Luxury Selling: Strategies to sell Luxury Cars Lvmh And Luxury Goods Marketing Lvmh: Diversification Strategy Into Luxury Goods Premium Company Profile: LVMH Moet Hennessy Louis Vuitton SA Tata’S Acquisition Of Ford’S Luxury Brands donna whitmore Sephora

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