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Over the course of time, LVMH has acquired over 50 luxury brands, such as Donna Karen, Fendi, and Sephora. They called it, 'a collection of star brands and rising stars.' LVMH found this industry to be timeless
After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events, situation and social trends...
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(After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales)
Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other still have to improve their IPR policies
And finally LVMH diversification strategy (Bernard Arnault) is making acquisitions outside the company's sector...
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