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Topic: Social Issues
Number of pages / Number of words: 2 / 297
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The story of the evolution of a small ice cream parlor into a fast-food giant with a net income of P 1.05 billion for the year 2002 (Refer Exhibits III and IV for financial statements) has been closely-followed for years by many companies, corporate leaders, business analysts and strategists.

BACKGROUND NOTE

The history of Jollibee dates back to 1975, when a Filipino entrepreneur Tony Tan Caktiong (Tony) set up a two-outlet ice cream parlor business in the city of Manila...


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The story of the evolution of a small ice cream parlor into a fast-food giant with a net income of P 1.05 billion for the year 2002 (Refer Exhibits III and IV for financial statements) has been closely-followed for years by many companies, corporate leaders, business analysts and strategists.

BACKGROUND NOTE

The history of Jollibee dates back to 1975, when a Filipino entrepreneur Tony Tan Caktiong (Tony) set up a two-outlet ice cream parlor business in the city of Manila...


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General points of the essay

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