Buy custom influences of advertising to consumer attitude towards buying a product
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| Topic: |
Social Issues
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| Number of pages / Number of words: |
17 / 4674 |
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As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups.[8] When the practice of sponsoring programs was popularized, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows...
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However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s...
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