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(http://www.bath.ac.uk/news/articles/archive/models200906.html)
So the consumers own self-image and its congruence with the ideal appears to have an effect on the role that images of skinny models have on the purchase decision.
(Ataman & Ulengin, 2003) found preference may develop for certain brands if the consumer perceives them as reflecting his/her own self image or it is projecting an image he/she aspires to...
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(http://www.bath.ac.uk/news/articles/archive/models200906.html)
So the consumers own self-image and its congruence with the ideal appears to have an effect on the role that images of skinny models have on the purchase decision.
(Ataman & Ulengin, 2003) found preference may develop for certain brands if the consumer perceives them as reflecting his/her own self image or it is projecting an image he/she aspires to...
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General points of the essay
Impact of Skinny models on eating disorders and women's purchasing behaviour
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