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Both people in the ad are smiling and seem to be having a good time. The woman is holding a lit cigarette in her hand. Below the image in big orange letters it says "Newport Pleasure, Fire it up!" The advertisement also shows three different types of Newport cigarettes, lights, mediums, and regulars...
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In the top corner of the advertisement is a Surgeon General's Warning. The advertisement attempts to keep the consumers eyes away from that warning because it will discourage customers from purchasing the product. They try to do this by having the woman in the picture staring out at the consumer. People viewing the ad will tend to look back and pay more attention to that part of the advertisement...
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How Tobacco Companies Advertise
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