Buy custom Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective
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Excellent interior design and a place that allowed them to rest with good music (Baker & Haytko, 2000) would be able to retain and increase repeat visiting of older Generation Y. In order to diversify or target into specific genders, product and service differentiation need to be implement.
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A research conducted by Martin and Turley (2004), found that Generation Y adult in US are strongly motivated by objective. They emphasize on the value of product purchased. Conversely, the findings for this research, indicates that Generation Y adult in Malaysia are socially motivated mall shoppers. This group of Generation Y is seeking for excitement, overcome boredom and had highlighted the important of peer communication...
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