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Essay's paper info
| Topic: |
Social Issues
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| Number of pages / Number of words: |
32 / 8708 |
Essay's paper body
However, in traditionally male magazines such as Esquire and Field & Stream, the proportion of advertisements depicting men in "manly" activities did not decrease as much as it did in traditionally female and general interest magazines (Skelly & Luridstrom, 1981; see also England & Gardner, 1983). In fact, Jacobson and Mazur (1995) posit that current advertising promotes a "masculine ideal" that encourages men to "exude an aura of physical strength, power, dominance, and detachment" and to "repress, and loath, their 'feminine' traits (such as vulnerability and compassion)" (p...
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In fact, Jacobson and Mazur (1995) posit that current advertising promotes a "masculine ideal" that encourages men to "exude an aura of physical strength, power, dominance, and detachment" and to "repress, and loath, their 'feminine' traits (such as vulnerability and compassion)" (p. 80). Thus, although there may be some trends toward less stereotypic images of masculinity in advertising in some print genres, the traditional, agentic man is still a ubiquitous positive cultural representation...
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General points of the essay
Attributes Traditionally Associated With Masculinity And Femininity And Their Contrasts In Medea And Pygmalion
Magazines - Advantages And Limitations In Marketing
Traditionally Replenishment
Advantages And Limitations Of Magazines
Blacks not on the covers of magazines
Gender Stereotypes in Magazines
Involvement And Self Concept In Magazines
Development Of Newspaper Magazines And Books
Magazines
Women, Magazines, Depress
Magazines/television and the identity crisis
Magazines Target Preteen Girls
Undertake An Ideological Analysis For Two Different Magazines
Women's Magazines
Women, Magazines, and the Creation of Reality
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