Buy custom Fashion - A design Centred approach V Market Centred approach
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The sector is now clearly retail driven and within this designers are forced to work to certain constraints regarding cost, target market, colour forecasts etc. Most importantly they are working to the needs of the final consumer and the information provided from marketing departments and buyers about said consumer...
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In other words, it is not the garment or the artistic values that is important anymore but the final buyer- they are the ones that the retail strategy is aimed at and although traditionally a buyer will shop for quality and service, price is now the determining factor in the majority of cases. This validates the importance of off shore sourcing and constraining costs in relation to design and is the main factor that has contributed to âblandnessâ of design on the UK high street because designers arenât given full control...
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