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The action taken would create psychological consistency in
one's mind. These theories are very interesting and have been quite researched,
but none more so than Leon Festinger's theory of cognitive dissonance.
Leon Festinger's theory, unlike the others I have described, deal with
quantitative aspects, as well as qualitative...
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That's what is so different and
revolutionary about Festinger's theory. Robert Wicklund and Jack Brehm (1976),
in their book Perspectives on Cognitive Dissonance, write," Most notably, the
original statement of dissonance theory included propositions about the
resistance-to-change of cognitions and about the proportion of cognitions that
are dissonant, both of which allowed powerful and innovative analyses of
psychological situations (p...
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