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| Topic: |
Social Issues
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| Number of pages / Number of words: |
10 / 2697 |
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Although the technical side of IBM rose to eminence over time, the sales and marketing side has always dominated, so Gerstner fit right in.
The story of Digital Equipment Corporation is told in greater detail throughout this book, but for purposes of understanding how much culture matters it needs to be said at the outset that the very culture that made DEC a great company in a remarkably short period of time became dysfunctional as size, market conditions, and technology changed...
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Failure of the culture to adapt was at the root of the economic difficulties that eventually led to DEC’s severe turnaround and ultimate acquisition by Compaq. Even though highly conscious of its culture, DEC was unable to change it from the inside.
Now to another kind of story. In the 1950s, Procter & Gamble decided they wanted to be a low-cost producer...
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