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This is primarily because of its location, an area to which the viewer's eyes are undoubtedly drawn. It is an eye-catching device, located just above the real logo and promotional phrases.
Words in advertisements play a role as well. The image is what catches the eye and draws a consumer in, but it is a smart, sexy, funny tagline that drills the product into their minds...
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The image is what catches the eye and draws a consumer in, but it is a smart, sexy, funny tagline that drills the product into their minds. Directly beneath the woman are the phrases "Librarian by day" and "Bacardi by night," separated by the Bacardi logo. This blatantly suggests that by drinking Bacardi one can change their entire personality, going from a mundane day job to a complete party animal in the evening...
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Bacardi Revealed
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
Phrases
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Http://Www.Oppapers.Com/Essays/Were-Economic-Factors-Primarily-Responsible-British/80575
• How Camera Lenses Affect What The Viewer Sees
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