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Essay's paper info
Topic: Social Issues
Number of pages / Number of words: 11 / 2901
Essay's paper body

As you can see the Ansoff matrix covers the two important dimensions; the Product and Market.

The Ansoff Matrix offers 4 generic growth strategies. They are:

5. Market Penetration

Selling more of the same to the same types of people

6. Product Development

Selling new products to existing customers

7...


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They are:

5. Market Penetration

Selling more of the same to the same types of people

6. Product Development

Selling new products to existing customers

7. Market Development

Selling the existing products to new types of consumer

8. Diversification

Selling new products to new consumer

To give a clearer explanation of the theory being used, the product; Crocs (See Appendix 1) and the Disney Company will serve as examples...


Essay fragment

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