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| Topic: |
Social Issues
|
| Number of pages / Number of words: |
11 / 2854 |
Essay's paper body
They fully exploited this and produced an extremely popular range of t-shirts with messages such as "fcuk this", "hot as fcuk", "mile high fcuk", "lucky fcuk", "Fun Comes Usually Kneeling", "fcuk on the beach", etc. As a result of this campaign, the company reported a 27% jump in profits in 1998.
In 1991, Diesel - an Italian brand ? launched its new campaign with the slogan "For successful living", which featured everything from homosexual sailors to Africa as an international superpower...
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As a result of this campaign, the company reported a 27% jump in profits in 1998.
In 1991, Diesel - an Italian brand ? launched its new campaign with the slogan "For successful living", which featured everything from homosexual sailors to Africa as an international superpower. Unlike French Connection and Benetton, Diesel received little negative feedback...
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