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Topic: Science
Number of pages / Number of words: 5 / 1387
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The growth rate percentages on the y axis could range from 20 to +20 percent, with 0.0 being the midpoint. These numerical ranges on the x and y axes often are used, but other numerical values could be established as deemed appropriate for particular organizations.

An example of a BCG Matrix appears in Figure 6 7...


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Each circle represents a separate division. The size of the circle corresponds to the proportion of corporate revenue generated by that business unit, and the pie slice indicates the proportion of corporate profits generated by that division. Divisions located in Quadrant I of the BCG Matrix are called Question Marks, those located in Quadrant II are called Stars, those located in Quadrant III are called Cash Cows, and those divisions located in Quadrant IV are called Dogs...


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