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Science
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| Number of pages / Number of words: |
4 / 1044 |
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14% of American women accounted for 1/3 of Avon's sales, 62% were fringe customers (they didn't buy Avon products regularly), 15% were potentially receptive to Avon, but were not necessarily interested in dealing with a traditional Avon sales representatives. So there was developed program that offered catalog and toll-free telephone number that allowed direct-mail selling...
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14% of American women accounted for 1/3 of Avon's sales, 62% were fringe customers (they didn't buy Avon products regularly), 15% were potentially receptive to Avon, but were not necessarily interested in dealing with a traditional Avon sales representatives. So there was developed program that offered catalog and toll-free telephone number that allowed direct-mail selling...
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General points of the essay
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Avon's Marketing Strategy
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Taking Sides Case Analysis-Avon Products, Inc
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