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| Topic: |
Science
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| Number of pages / Number of words: |
8 / 2168 |
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However, neither doling out free samples nor cutting the price in order to generate trials is a good option. Education is essential to the marketing of Angiomax – most of what people learn about new products comes from seeing and hearing the results from other users. The Medicines Company must educate the doctors about the advantages of Angiomax and, in turn, why the asking price is equal to the drug’s value...
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The Medicines Company must educate the doctors about the advantages of Angiomax and, in turn, why the asking price is equal to the drug’s value. Cutting the price may communicate that Angiomax is really not as valuable as it is.
It is crucial for The Medicines Company to thoroughly educate the doctors on the advantages of Angiomax...
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