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Problem Definition
a. Strategic Issues to be Addressed:
- Superior Supermarkets must decide whether or not to pursue an everyday low pricing strategy in its three stores servicing grocery shoppers in the Centralia, Missouri area
b. Goals and/or Objectives:
- Sustain customer loyalty by implementing an everyday low pricing strategy
- Improve the lack of store image through additional advertising
c...
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Problem Definition
a. Strategic Issues to be Addressed:
- Superior Supermarkets must decide whether or not to pursue an everyday low pricing strategy in its three stores servicing grocery shoppers in the Centralia, Missouri area
b. Goals and/or Objectives:
- Sustain customer loyalty by implementing an everyday low pricing strategy
- Improve the lack of store image through additional advertising
c...
Essay fragment
General points of the essay
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Superior Stores
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