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| Topic: |
Psychology
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| Number of pages / Number of words: |
4 / 940 |
Essay's paper body
Therefore male youths would not be effected from this ad. The emphasis on enlarging the words Pothead, are, just, and wrong does have a good subconscious effect but would be easily dismissed. This ad does demonstrate the principles of Instrumental conditioning.
The two forms of conditioning mentioned above seem redundant when comes to youth...
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I would refer to Weilbacher’s article (How advertising affects consumers, Journal of Advertising Research) where he states that present ad campaigns still employ behavioural psychology techniques even though these theories are outdated. The campaign was aided by a group called Behavioural Change Expert Panel (BCEP)...
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