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Buy custom The role of loyalty programs in behavioral and affective loyalty

Essay's paper info
Topic: Psychology
Number of pages / Number of words: 2 / 318
Essay's paper body

The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.

Research Design

Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain...


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The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.

Research Design

Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain...


Essay fragment

General points of the essay

Airtel-Winning Customers Through Loyalty Program" Loyalty Programs In Indian Telecom Industry Loyalty Programs In Telecom Industry Loyalty Programs in Retail Loyalty Research Proposal. Affecting Customers Loyalty. The Role Of Perceived Organizational Support And Supportive Human Resource Practices On Hourly (Non-Exempt) Retail Hr Employee Satisfaction And Loyalty. LOYALTY IN ODYSSEY Loyalty and Deception Loyalty to one's king CSR on loyalty Loyalty Programs in Indian Retail The role of loyalty programs in behavioral and affective loyalty customer loyalty programs Loyalty Programs

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