Buy custom The role of loyalty programs in behavioral and affective loyalty 
    
    Essay's paper info
    
        
        
            | Topic: | 
            
                
                    Psychology
                
             | 
        
        
            | Number of pages / Number of words: | 
            
                2 / 318             | 
        
                
    
    Essay's paper body
        
        
The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.
Research Design
Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain...
        
        
            Essay fragment
        
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The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.
Research Design
Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
                                    Airtel-Winning Customers Through Loyalty Program"
                                    Loyalty Programs In Indian Telecom Industry
                                    Loyalty Programs In Telecom Industry
                                    Loyalty Programs in Retail
                                    Loyalty
                                    Research Proposal. Affecting Customers Loyalty.
                                    The Role Of Perceived Organizational Support And Supportive Human Resource Practices On Hourly (Non-Exempt) Retail Hr Employee Satisfaction And Loyalty.
                                    LOYALTY IN ODYSSEY
                                    Loyalty and Deception
                                    Loyalty to one's king
                                    CSR on loyalty
                                    Loyalty Programs in Indian Retail
                                    The role of loyalty programs in behavioral and affective loyalty
                                    customer loyalty programs
                                    Loyalty Programs
                            
                    
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