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| Topic: |
Psychology
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| Number of pages / Number of words: |
5 / 1227 |
Essay's paper body
In 1980, General Motor executives formed Saturn Cars. Saturn was supposed to have a new way of interacting with consumers. It had to be different from General Motor's old method, because that wasn't doing too well against Japanese cars. Kenny & Associates, Inc. were called in to do research that would help Saturn advertise and sell their cars...
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Kenny & Associates, Inc. were called in to do research that would help Saturn advertise and sell their cars. They needed to find out what would convince owners of popular import cars to switch to a new domestic brand.
For this project, Kenny and Associates researched all the aspects of the car-buying experience...
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General points of the essay
A DISTRESSED ELECTRIC MOTOR COMPANY IN THE EUROPEAN MOTOR INDUSTRY
Children Interacting with Television Advertising Introduction
GM Saturn Case Study
psychology and advertising
SATURN CAR CASE REVIEW
Saturn Case Analysis
Saturn Case Study Analysis
Saturn Case Study
Saturn Module II Case Analysis
Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers
Key assumptions and one theory of the psychodynamic approach to psychology
Learning to enter “flow” in interacting with potential patients
The Right Brain Approach: Psychology in Advertising
How Are Current Advertising Techniques Used To Manipulate Consumers?
General Motor
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