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| Topic: |
Psychology
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| Number of pages / Number of words: |
35 / 9691 |
Essay's paper body
However, scholarly findings and industry assertions may have had little or no effect on the average American, who has been exposed to popular articles and books promoting the notion that subliminal advertising is used and is effective. In addition, Americans have been exposed to advertisements claiming that self-help audio-tapes and videotapes containing subliminal materials can help the purchaser with weight loss, better relationships, an improved golf game, quitting smoking, and even birth control...
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In addition, Americans have been exposed to advertisements claiming that self-help audio-tapes and videotapes containing subliminal materials can help the purchaser with weight loss, better relationships, an improved golf game, quitting smoking, and even birth control. Awareness of Subliminal Messaging by the Public Many in the public are aware of the term "subliminal advertising," understand the basics of the concept, and believe it not only is used by advertisers but is also successful in influencing brand and purchase choice...
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