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Essay's paper info
Topic: Psychology
Number of pages / Number of words: 7 / 1682
Essay's paper body

Television is an excellent example of why this is so difficult in their attempt to influence purchasing decisions. He writes that the sole purpose of the television programs between the commercials is to act as an attention getting device. The scripts are written to build tension before the commercial to hold the viewer's attention during the commercial...


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He writes that once they have that attention,

... what is the advertiser trying to sell you? Products? No. He's trying to sell you a religion. What is it? It's the philosophy known as materialism. If you watch television closely, you'll see that there's no real difference between the programs and the commercials...


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General points of the essay

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