This seemed to be similar in the Volvo website, because they never showed an interest in the customer's happiness. The Marketing concept looks as if it is important to companies that are trying to build a customer base, not to large corporations that already have established a
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To understand the true meaning of marketing, you must first understand what a market is and also what the purpose of a business is. The term market is defined as the group of people with needs or wants, but also with the means to buy these things. This leads into what is meant by the term marketing. The video asks several regular people in what seemed to be a market place, what they thought the term "Marketing" meant, the common response was a mix between selling a good and advertising a product...