Buy custom Male Consumers
Essay's paper info
Topic: |
Psychology
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Number of pages / Number of words: |
7 / 1905 |
Essay's paper body
There is also a new line of hair products by âVive for menâ that is being introduced to the menâs world of beauty. These new products include thickening and anti-dandruff shampoos, and to start them off in the world, half a million sample size sachets of two-in-one shampoos were distributed in gyms and bars across the Canada...
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By doing this, sales were up 15% (DâInnocenzo, 2005: 24). Before launching this new line of male products, âVive for Men,â LâOreal had to find out if men would actually buy the new line. They were all up for trying it out. If their wife or partner could trust the female version of the product, then why couldnât they (DâInnocenzo, 2005: 24)?
Diet sodas, in the beginning, were made for the âcalorie-obsessedâ (DâInnocenzo, 2005: 24) women of the world, but now companies have made their products more appealing to male costumers...
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