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Topic: Psychology
Number of pages / Number of words: 11 / 2913
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Consider also the labour implications of setting up a manufacturing plant and the costs (many hidden) that go with employing large numbers of staff.

RANGE OF PRODUCTS AND SERVICES

Have a clear idea of the range of services and products you will trade in. Settle on a realistic and manageable number bearing in mind that you cannot be everything to everybody and take note of the simple truism: Less is more...


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Settle on a realistic and manageable number bearing in mind that you cannot be everything to everybody and take note of the simple truism: Less is more. Rather have fewer products and sell them more efficiently or offer fewer services but service those customers well.

PRESENTATION AND PACKAGING

Sadly, we live in a world where appearances count and although we are taught not to judge a book by its cover, we are the first to turn our noses up at something that doesn't have "buy me" appeal...


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