Buy custom How 'Marketing Science' Undermines Brands
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| Topic: |
Psychology
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| Number of pages / Number of words: |
8 / 2229 |
Essay's paper body
The problem is that a tired strategy anchors down everyone trying to be original in any aspect of execution. This differentiation crisis is not a problem of execution.
Overall, marketers seem to have lost the ability to think creatively when developing their brand strategies. Or perhaps we are being constrained by a belief system that works against original thinking...
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Or perhaps we are being constrained by a belief system that works against original thinking.
The four core tenets of marketing science
Marketing science is a cluster of processes and beliefs that has arisen out of the need of business schools and big businesses to systematise the activities of marketing...
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General points of the essay
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