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Essay's paper info
Topic: Psychology
Number of pages / Number of words: 37 / 10125
Essay's paper body

Profile Sample 57

4.6 Testing Hypothesis 61

4.6.1 Those men with a high level of masculinity (HM/LF) will show more involvement toward ad with utilitarian appeals

61

4.6.2 Those men with a low level of masculinity (LM/HF) will show more involvement toward ads with hedonic appeals

62

4.7 Summary of Findings 63

Chapter 5 Conclusion

5...


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Profile Sample 57

4.6 Testing Hypothesis 61

4.6.1 Those men with a high level of masculinity (HM/LF) will show more involvement toward ad with utilitarian appeals

61

4.6.2 Those men with a low level of masculinity (LM/HF) will show more involvement toward ads with hedonic appeals

62

4.7 Summary of Findings 63

Chapter 5 Conclusion

5...


Essay fragment

General points of the essay

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