Buy custom Ethical Marketing for Competitive Advantage on the Internet
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| Topic: |
Psychology
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| Number of pages / Number of words: |
10 / 2611 |
Essay's paper body
A survey of the top 100 commercial web sites shows that only 20 per cent apply a full ethical policy. This shows that there is room for the development of competitive advantage (Culnan 1999a, 1999b). Culnan’s reports on Internet privacy policy show that five aspects can used to describe a web site’s position concerning privacy:
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Notice, that is an indication to the consumer about what information is collected, how it will be used; whether is will be disclosed to third parties and whether cookies are used or not.
2. Choice: is the consumer given the choice to agree with aspects of information gathering?
3. Access: does the consumer have access to the information gathered? Is the consumer given the possibility to review and correct the information?
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General points of the essay
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