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Buy custom Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool

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Topic: Psychology
Number of pages / Number of words: 18 / 4978
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When one uses focus groups, only a planned sample is needed and the demographic of the sample that one has chosen is a method of focussing the outcome of the picked focus group. Also, focus groups are relatively cheap compared to other methods of interviewing or participant based observations. Therefore, one of the advantages of focus groups is that complicated sampling methods are not needed as in the case for other research methods and that they are relatively cheap compared to other methods as well...


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Therefore, one of the advantages of focus groups is that complicated sampling methods are not needed as in the case for other research methods and that they are relatively cheap compared to other methods as well.

There are other advantages to using focus groups as well, one such advantage of using focus group as a method is research is that this method can be tailored to the level of detail that is needed...


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‘Managers should focus on process theories of motivation because the content is so debateable’. Discuss Focus Group Study: Indoor Tanning Focus Group Focus magazine HRM Central Focus Leadership Focus Paper Wal-Mart International Focus Focus Tech focus Ford Focus Focus Groups Focus on the precautionary principal War on Drugs Should Focus on Traffickers Delinquency Among Adolescence with a Focus on IQ Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool

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