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Essay's paper info
| Topic: |
Psychology
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| Number of pages / Number of words: |
3 / 754 |
Essay's paper body
An understanding of these symbols and consumer reaction to them may help form promotional campaigns appealing to specific emotions or reactions.
For example, motivational research may reveal consumers subconsciously associate a dark, warm theatre with the womb and may create an advertising campaign with themes like ?cocooned in culture' or ?the birth of creativity'...
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This would provide helpful feedback before launching the campaign on a larger scale.
c) Obtain ideas for the presentation of products to consumers.
The data collected about subconscious motivation can be used to determine appropriate distribution channels for advertising material.
3. Bartle lists various reasons why consumers attend ATC productions, including the satisfaction of social, egoistic and self-actualisation needs...
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COLLUDING WITH CREATIVITY
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