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| Topic: |
Psychology
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| Number of pages / Number of words: |
7 / 1691 |
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Marketers will want to be able to mobilize ambassadors promoting the brand's message and value proposition to those around them to which they have social influence. The message and purpose soon resonates more as the individual's or that of the community's, rather than that of of the corporation. It is possible that once a sustainable consumer community is established, the company may be able to follow the lead of the community's needs and desires, rather than top-down offering originated from the company to the community...
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The message and purpose soon resonates more as the individual's or that of the community's, rather than that of of the corporation. It is possible that once a sustainable consumer community is established, the company may be able to follow the lead of the community's needs and desires, rather than top-down offering originated from the company to the community...
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General points of the essay
Brands as Communities
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