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Topic: Philosophy
Number of pages / Number of words: 4 / 850
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Non sequitur fallacy is now referring to: wearing the watch would not make one become as talented as Wynton Marsalis; false authority: what does a Wynton Marsalis know about movado watches. The ad appeal to popularity: Wynton Marsalis is a well-known artist he is used to manipulate the sale factor of the watch...


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The product is a shoe and the setting is a motorcycle wheel. Cleary the ad is comparing the shoe with the wheel; however what characteristics do a shoe and a wheel have in common? Is it there rugged exterior that presents their traction or is it their soft airy interior or is it their garnish design? Non sequitur fallacy is dominant in this ad: this shoe will not get the same properties such as the wheel, nor its function...


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