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| Topic: |
Philosophy
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| Number of pages / Number of words: |
3 / 789 |
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A further characteristic of this body of research is that, in the main, the domestic market referred to has predominantly been the US market (Walker and Etzel, 1973; Hackett, 1976; Aydin and Kacker, 1990; Kedia et al., 1994; McIntyre and Huszagh, 1995).
particularly master franchising (Justis and Judd, 1986; Chan and Justis, 1992), to studies on the direction of international expansion (Walker and Etzel, 1973; Aydin and Kacker, 1990; Welch, 1989, 1990; Abell, 1991; Preble and Hoffman, 1995) and operational issues such as control and support of the international franchise system (Grub, 1972; Kaufmann and Leibenstein, 1988; Falbe and Dandridge, 1991) and uniformity of offering (Walker and Cross, 1989; Preble, 1992; Welch, 1992; Hopkins, 1996)...
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A further characteristic of this body of research is that, in the main, the domestic market referred to has predominantly been the US market (Walker and Etzel, 1973; Hackett, 1976; Aydin and Kacker, 1990; Kedia et al., 1994; McIntyre and Huszagh, 1995).
particularly master franchising (Justis and Judd, 1986; Chan and Justis, 1992), to studies on the direction of international expansion (Walker and Etzel, 1973; Aydin and Kacker, 1990; Welch, 1989, 1990; Abell, 1991; Preble and Hoffman, 1995) and operational issues such as control and support of the international franchise system (Grub, 1972; Kaufmann and Leibenstein, 1988; Falbe and Dandridge, 1991) and uniformity of offering (Walker and Cross, 1989; Preble, 1992; Welch, 1992; Hopkins, 1996)...
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