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In our commercial, we present a student coming back from work and missing out on her favorite shows. While her friend, who has Tivo, is able to watch her shows whenever she wants so it is fitting to her schedule. The friend explains the features and advantages of having Tivo, such as being able to record shows that have previously come on and watching movies or shows on the go...
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In our commercial, we present a student coming back from work and missing out on her favorite shows. While her friend, who has Tivo, is able to watch her shows whenever she wants so it is fitting to her schedule. The friend explains the features and advantages of having Tivo, such as being able to record shows that have previously come on and watching movies or shows on the go...
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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