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Topic: Music and Movies
Number of pages / Number of words: 17 / 4753
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659. Source: Statistical figures adopted from (Source: 2006 ARIA yearly statistics http://www.aria.com.au/2006AustralianWholesaleRecordSales.htm) and IBIS World http://cyberextazy.wordpress.com/tag/research-statistics/)

The figure 1.1 contains the sales of digital music according to the annual reports of ARIA for the period 2005 and 2006...


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These figures are taken and assimilated into the diffusion of innovation model to understand the Australian adoption process of digital music.

It can be analyzed that the innovators in adapting digital music were active in the period 2005-2006. While the early adopters have begun to be actively participate from 2006 onwards...


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