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Topic: Music and Movies
Number of pages / Number of words: 4 / 889
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Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.

To "re-invent" Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello...


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Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.

To "re-invent" Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello...


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