Buy custom (Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"
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The woman in front of him drving a GM Chevrolet Corvette looks back then she begins to float. Suddenly dozens of cars rise into the air above the traffic, they are of all types in the range of the GM family, drivers in other cars look up in amazement. The music is contemporary rock music and while showing a wide range of cars, the most expensive models are given the most attention; all of the cars are 2006-07 (current) models...
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The music is contemporary rock music and while showing a wide range of cars, the most expensive models are given the most attention; all of the cars are 2006-07 (current) models. An announcer, followed by text, introduces the new GM 100,000 mile warranty. He tells viewers that GM has delivered a "new level of confidence," and the confused drivers step on the gas and begin flying all over the city (one car does a barrel roll)...
General points of the essay
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